I help salespeople go from...

shakeable to (un) shakeable

by sharing 14 (un)conventional principles to reduce sales anxiety and increase sales

I help salespeople go from...

shakeable to (un) shakeable

by sharing 14 (un)conventional principles to reduce sales anxiety and increase sales

NOW AVAILABLE

Kevin's BEST-SELLING book, (un)selling

NOW AVAILABLE

Kevin's BEST-SELLING book, (un)selling

What Exactly Is (un)selling?

Buyers are afraid of salespeople. Salespeople are afraid of salespeople. 

What a mess.

They fear you'll persuade them into something they don't want. Tell someone they can't smoke, and they'll crave cigarettes more. Tell someone they can't have coffee, and they'll desire it even more.

When you push too hard, people tend to back away.
Buyers become more cautious and protective.

So, you search for the silver bullet.

Copying sales experts and using ‘proven scripts to 10X’ your results is a race to the bottom.

Imagine selling the way you'd want someone to sell to you.
Imagine selling in a way that doesn't even feel like selling. (un)selling means letting go of things you can't control, like other people, and focusing on what you can control—yourself.

The era of coercing people into decisions is over.

There's a better way to sell without selling out.
“You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle.”
Seth Godin
Author, This is Marketing

I Don't Kiss And Tell But They Do...

"
Kevin brings a point of view that no one else has the guts to say. Never a hard sell. I never saw him as a salesperson.
Dean MacDonald
CEO, Deacon Sports And Entertainment
Canada
"
I truly value Kevin's no-nonsense methods of connecting with clients and prospects and his generosity of sharing all the “secrets” of being a fulfilled and successful salesperson and/or leader. 
Heather Stamp
Senior Advisor, MC Advisory
Atlantic Canada
"
Take everything you learned about selling and toss it in the can. Just refer to Kevin's work when you get that unpleasant salesy feeling before a call.
Pete Durand
CEO/Entrepreneur
Host of the Eating Crow Podcast
North Carolina, U.S.A.

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ABOUT KEVIN CASEY

Kevin is known for taking a no-nonsense approach to sales and marketing and has been named one of the Top 50 CEOs in Atlantic Canada. He was also named Progress Magazine’s “Marketer of the Year,” and won the prestigious Paul Harris Fellowship Award for his charity work for Rotary International. 

Just as selling is uncomfortable for so many entrepreneurs, Kevin continues to push himself outside his own comfort zone, including getting kissed and mauled by Richard Simmons to raise $300,000 for Breast Cancer and deciding to rappel from a building to help raise money for Special Olympians. 

Kevin has been an entrepreneur for over 23 years. He is the co-founder of The IDEA Factory, which started in a basement in 2001 and grew to $6 million. 

Today, he is the co-owner of one of the region’s largest B2B insurance brokers, and in under seven years, the value of the brokerage has increased by $20 million. 

Kevin is always reminding people that he didn’t go to Harvard or Stanford and is quite proud that he graduated with a blistering 67% average from the Faculty of Business at Memorial University of Newfoundland, which proves that education should never be confused with success. 

He isn’t a book writer, he’s an everyday entrepreneur. And yes, he still sells.
Every. Single. Day.